With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. Brian Windhorst tells the story of James' journey down the path to becoming a billionaire sports icon--his successes, failures, and the lessons both have taught him along the way.