The authors provide a comprehensive examination of the value of middle-class consumers in China and India. By 2020, this group is expected to generate $10 trillion in annual revenue--far higher...
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Author: Silverstein, Michael J., Liao, Carol, Michael, David, Singhi, AbheekSummary:Genre: Business and economics
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Author: Thaler, Richard H.Summary:
Thaler and Sunstein show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society...
Genre: Self-help publications -
Author: Boynton, Andrew C., Fischer, BillSummary:
Radically altering the notion of where great ideas come from, Boynton and Fischer present an eclectic group of past and present business leaders who succeeded by looking for new and innovative...
Genre: Business and economics