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Business and economics

  • Author:
    Paul, Andy
    Summary:

    “Customers today have a simple request of all salespeople: “Just give me the information I need. Now. Don’t dress it up, don’t overdo it, don’t take me to lunch. The time I have to invest in you is limited, and all your extraneous activity just wastes my time.” Zero-Time Selling gives you the tools to be completely and absolutely responsive to that customer request.” In today’s fast-paced information-driven economy, your customers will acquire approximately 70% of the information they need to make an informed buying decision about your product or service from the Internet before they ever talk to a salesperson. When they finally contact you, it means their need for information is time-sensitive and urgent. The sales team that is the first to respond with the complete answers to the customer’s questions dramatically improves their chances to win the order. Zero-Time Selling shows you how to always be first. Zero-Time Selling gives you, the CEO, business owner, entrepreneur and sales manager/professional, 10 simple solutions to breakthrough the usual inertia and internal roadblocks that are unnecessarily impeding your sales efforts. Zero-Time Selling shows anyone engaged in the business of selling the true meaning of responsiveness and demonstrates how to use responsiveness as a key competitive advantage to build trust and create value for the customer, as well as differentiate themselves from their competition. Refreshingly free of the usual conceptual sales jargon, Zero-Time Selling presents an accessible, straightforward path to consistent sales success. It is incredibly easy to learn and compatible with any selling system or sales methods a company currently uses. Based on his more than 30 years of sales, sales management and sales consulting experience across every type of sales channel and sales environment, Andy Paul knows how products are bought and sold. Zero-Time Selling reflects his understanding that in today’s hyper-competitive sales environment “how” a company sells its products and services is as important as “what” they sell in creating value for the customer and effectively differentiating their company and offerings. Start Zero-Time Selling today. Sometimes the biggest changes begin with the simplest of steps.

  • Author:
    Baer, Jay
    Summary:

    The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful.

  • Author:
    Blume, Alan
    Summary:

    The more virtual your business, the more flexible the hours, the lower the overhead, and the greater the profit potential. Your Virtual Success will help a cash-poor entrepreneur, a small business scrambling for expansion capital, an existing business seeking to improve profits, or an independent professional in any service business. Alan Blume's virtual model has resulted in large six-figure deals with people he's never met face to face — and never will — and small sales that would never be profitable in a traditional business environment. In Your Virtual Success, he demystifies the cost-effective, leading-edge, Internet-based tools that are available to almost everyone, as long as you know what questions to ask and where to look. Your Virtual Success shows any entrepreneur, sole proprietor, partnership, or existing business how to:

    • Leverage new Internet tools to grow your business faster and more profitably.
    • Utilize free or low-cost online resources to hire, manage and expand your business.
    • Rapidly create a new, work-from-home virtual business while minimizing the risks of a traditional startup.
  • Author:
    Davenport, Anthony
    Summary:

    The most comprehensive insider's look at what every consumer needs to know about their credit score-and most importantly, how to fix itIf you, like so many millions of Americans, are terrified by the daily headlines regarding Equifax and identity theft, and how all of this can directly affect your basic credit score, then this book should be considered as mandatory reading. Like it or not, a healthy credit score is essential if you want to participate in today's financial world. But very few people actually understand how their credit score is determined. Worse yet, most don't know how their score is used by all kinds of companies and banks to dictate financial terms that will strongly affect their daily lives. When consumers interact with the world of credit, they do so from a position of weakness. In Your Score, Anthony Davenport aims to change that. Finally, here is a road map for navigating the confusing world of consumer credit. Drawing on the real stories of his own firm's high-profile clients, as well as the stories of middle-class Americans, he reveals the hidden credit pitfalls that await even the most careful consumer and shares smart strategies to avoid them. An accessible but detailed manual, Your Score finally lets readers take control of their credit score, understand how to play the game, and gain an insider's knowledge of how to better navigate the most important financial decisions of their lives.

  • Author:
    Watkins, Michael
    Summary:

    The co-founder of Genesis Advisers, a leadership development firm, Michael Watkins is an acknowledged business development expert. Here he shows listeners how they can survive and thrive in all the major transitions they may face during their career, including promotion, on-boarding into a new organization, and making an international move.

  • Author:
    Bouknight, Omari, Shrum, Scott
    Summary:

    The MBA has rapidly become the world's most desired degree, with graduates of top business schools landing six-figure pay packages in private equity, high-tech, investment banking, and management consulting. As a result, the competition for admission into select programs is fierce; some schools admit less than 10 percent of applicants. This third edition of Your MBA Game Plan includes even more sample essays and resumes from successful applicants, fresh insight on 35 leading business schools from around the world, and advice specifically tailored to international applicants. It will show you how to: -Select target schools and highlight the personal characteristics and skill sets they seek -Navigate the “GMAT or GRE?” question -Assess your own candidacy with the objective eye of an MBA admissions officer -Craft compelling essays and resumes that highlight your most salient attributes and make you stand out to the admissions committee -Avoid the mistakes that ruin thousands of applicants' chances each year -Perform flawlessly during your admissions interviews

  • Author:
    Stevens, Mark
    Summary:

    Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away.

  • Author:
    Tucker, Ken, Hahn, Todd, Roberson, Shane
    Summary:

    Most people do not know what their I.D. is. No, not their identification, but their Intentional Difference. Eighty-five percent of what we are capable of doing, most other people can do just as well. Ten percent of what we are capable of doing, some others can be trained to do. But five percent of what we are capable of doing, only we can do the way we do it. This is our Intentional Difference. If we spent 95 percent of our time in our five percent, we would change the world while increasing our own level of success. Your Intentional Difference is the key  and this book will show you how to identify what it is, how to own it, and then how to apply it to your daily activities so that it becomes a habit, so that you can live more frequently, and more consciously, in your five percent zone.

  • Author:
    Hyatt, Michael
    Summary:

    We all want to live a life that matters. We all want to reach our full potential. But too often we find ourselves overwhelmed by the day-to-day. Our big goals get pushed to the back burner-and then, more often than not, they get forgotten. New York Times bestselling author Michael Hyatt wants readers to know that it doesn't have to be this way. In fact, he thinks that this is the year readers can finally close the gap between reality and their dreams. In Your Best Year Ever, Hyatt shares a powerful, proven, research-driven system for setting and achieving goals. Readers learn how to design their best year ever in just five hours - three simple ways to triple the likelihood of achieving their goals - how to quit-proof their goals - what to do when they feel stuck - and much more Anyone who is tired of not seeing progress in their personal, intellectual, business, relationship, or financial goals will treasure the field-tested wisdom found in these pages.

  • Author:
    Zoller, Kim
    Summary:

    If your answer to any of the following questions is YES, listen to this book now. Eliminate those communication breakdowns! 1. Have you ever inserted your foot into your mouth? 2. Have you ever wished you could take back something you said to a colleague? 3. Have you ever communicated in a defensive manner? 4. Have you ever wondered when to send an e-mail or when to pick up the phone? 5. Have you ever been engaged in a conversation and heard nothing that the other person said? 6. Have you ever had difficulty clearly articulating your ideas? 7. Have you ever finished someone's sentence before they finished speaking? 8. Have you ever sent an e-mail that was misconstrued by the recipient? 9. Have you ever used filler words when you are unsure about what to say? 10. Have you ever posted something on Facebook, LinkedIn, or Twitter that you wish a colleague or client had not seen?

  • Author:
    Anders, George
    Summary:

    Science and engineering have long been seen as the only reliable majors for career-seeking. Here, George Anders shows how a liberal arts degree readies you for countless cutting-edge jobs.

  • Author:
    Haime, John, Newman, Martyn
    Summary:

    In business, sports and life, it takes more than knowledge and good technique to achieve great performances with consistency. The challenges you need to win aren’t always terrific plays, perfect golf shots, record sales or great new ideas. Instead, in any arena in life, it is command of the emotional challenges that separates winners from wannabes, contenders from pretenders. Contenders who achieve consistently outstanding results all demonstrate key characteristics and practice specific winning techniques that you can learn. The inconsistent performance of pretenders in business, sports and life can be traced to common missteps that you can avoid. If you are a leader who wants to lead more effectively, a worker who wants to achieve more, an athlete who wants to win more, or you want better performance in all areas of your life, you need this book. Filled with practical and innovative high-performance tools like the Emotional Spiral, the Emotional Inventory and the Emotional Caddie, You are a Contender! Build Emotional Muscle to Perform Better and Achieve More in Business, Sports and Life will teach you how to make the move from sometimes-star to consistent performer. It will show you how to train your emotional muscles to handle any experience and challenge with strength and confidence.

  • Author:
    Hoffman, Charles, Watson, Liv Apneseth
    Summary:

    This book is the perfect guide to help you understand X.B.R.L.-from the "father of X.B.R.L." What is X.B.R.L., and how can it help you streamline your business reporting? This plain-English guide from the "father of X.B.R.L.," Charles Hoffman, will tell you what it is, why it is and how you can get on the bus with this new S.E.C.-mandated business reporting standard for publicly-traded companies. A C.P.A., Hoffman is credited with the idea of applying X.M.L. data to financial reporting; X.B.R.L. is the language that resulted. Learn to prepare financial statements with X.B.R.L., use it for strategic planning, move all relevant departments in your company to the same system and more. *X.B.R.L. (eXtensible Business Reporting Language) is an X.M.L.-based open standard for accounting data; author Charles Hoffman is credited with the idea of applying X.M.L. data to financial reporting. *Plan for X.B.R.L. implementation, set action-oriented agendas, and identify stakeholders and subject-matter experts within your organization. *Learn to choose from and adapt existing X.B.R.L. taxonomies to comply with U.S. G.A.A.P. and I.F.R.S. standards. Topics also include how to adapt your existing financial information into X.B.R.L.

  • Author:
    Bernoff, Josh
    Summary:

    Professional business writer Josh Bernoff presents the first comprehensive guide to writing for today's world: a noisy environment where everyone reads on a screen. In this practical and witty little book, you'll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You'll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you'll get used to writing directly to the reader to make every word count.

  • Author:
    Edwards, Ray
    Summary:

    If you aren't yet making six-figures in your entrepreneurial business… if your solo professional practice isn't providing you with the freedom (and profits) you dreamed of... and if you want to finally turn it all around... then here's good news: Writing Riches shows you why... and what you can do about it. Writing Riches is right for you if: You want to tap the profit-pulling power of compelling copy—and watch your products or services FLY off the shelf at blinding speeds! You want to know how changing just a few words on your website can double or even quadruple your sales—overnight! You already know the magic profit power of killer copy—but don't want to shell out $30,000  (or more) every time you need sales copy written. You're an entrepreneur or solo professional and want to write your own copy to get your web profit stream started. You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results. You plan to hire outside pro copywriters, and want to know the "inner secrets" of their craft--so you can know for sure if you're getting the real deal (and avoid getting ripped off!). You're a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest "Web 2.0" copy techniques, and how to attract higher-paying clients by the dozen.

  • Author:
    Krantz, Jonathan
    Summary:

    Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copy-writing project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter

  • Author:
    Iacone, Salvatore J.
    Summary:

    Practical, proven techniques to make writing for business more effective and less stressful. Thanks to e-mail, voicemail, cell phones, pagers, and, of course, the ever-expanding Web, we live in an age of information overload. Although all of these wonders were designed to make life and communication easier and faster, speed and efficiency have come with a price. Clear business writing has never been more difficult or stressful. Writers are expected to respond quickly to an endless flow of e-mail messages. Readers complain about an increasing lack of clarity along with an abundance of mechanical errors. Supervisors and managers are bewildered by employees' inability to simply say what they mean and the lack of appropriate tone and sense of decorum in the written communications they produce. This book presents proven techniques developed in Dr. Iacone's seminars that will enable greater ease, proficiency, and clarity in writing. The conversational, instructional format walks you through the actual stages of the writing process — from planning and writing the first draft, to editing and proofreading. This invaluable handbook also includes helpful guidelines to correct punctuation, lists of often-confused words, and step-by-step procedures for generating effective e-mail, memos, letters, and reports.

  • Author:
    Adolphe, Matt
    Summary:

    This book includes 10 tips that will help you successfully navigate the changing world of work and excel in your job. Follow these tips to become an essential employee and discover that job security and leadership positions are naturally within your reach. Not only will you excel in your career, but you will also make your workplace better for those around you. Why not be the most you can be? Read on and start today!

  • Author:
    Bowden, Mark
    Summary:

    From the author of Black Hawk Down comes the story of the battle between those determined to exploit the internet and those committed to protect it-the ongoing war taking place literally beneath our fingertips. The Conficker worm infected its first computer in November 2008 and within a month had infiltrated 1.5 million computers in 195 countries. Banks, telecommunications companies, and critical government networks (including the British Parliament and the French and German military) were infected. No one had ever seen anything like it. By January 2009 the worm lay hidden in at least eight million computers and the botnet of linked computers that it had created was big enough that an attack might crash the world. This is the gripping tale of the group of hackers, researches, millionaire Internet entrepreneurs, and computer security experts who united to defend the Internet from the Conficker worm: the story of the first digital world war.

  • Author:
    Guttman, James
    Summary:

    In an industry where nothing is real and no one actually wins or loses, the possibilities for manipulation are endless. World Wrestling Insanity sets out to expose the nepotism, backwards logic, and power plays that have made World Wrestling Entertainment go round. Alongside many well known names in wrestling, author James Guttman uses sarcasm, humour, and facts to break down the secrets of Vince McMahon’s company and analyze the reasoning behind many of the decisions made. Never before has WWE, the McMahon Family, Triple H, and others been held up to the light and examined so closely. Why are some of the shows written as they are? Who has the company’s best interests at heart? Who has their own best interests at heart? Could the WWE’s errors be nothing more than accidents or are they the product of cold and calculated manipulation?

    In his trademark style, James Guttman analyzes the insanity and breaks down the McMahonifaction of pro wrestling. You better get your copy soon. Something tells us that there’s a family in Connecticut who would like to make sure that James’s first book is his last...

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