Traditional ways of motivating a sales force have included money, incentives, contests and even turnover (regardless of performance). While it's true being a sales professional is not for everyone, there is a way to identify, build and retain a top-notch motivated sales force. The trick is to build and keep a sales team that delivers sustainable results. The insights included in this book are designed to shift your thinking about traditional ways of motivating sales professionals you manage. It categorizes key sales-motivating management skills, tools and techniques while incorporating the art and science of sales management, leadership and the human dynamic. In this book you'll learn: -Coaching and Development -Sales force Processes and Systems -Keys to Sales force Leadership -Reward, Recognition and Incentives Sales managers that learn, know and implement a next-in-class approach to motivating their sales professionals will reap high rewards and beat their competition. Frank R. Horvath, MBA, is a sales leadership professional, management consultant and a certified skill and competency analyst with more than 20 years of experience, including positions as a former Vice President of Business Development, Managing Director of a global consulting firm, President of Integrated Group Synergy, LLC and now Principal Consultant/Solutions Architect for The Newman Group (a Korn/Ferry Company). Through direct sales experience, education in psychology and study of effective sales competencies, he has directly impacted the "top line" of start-ups, mid-sized, and Fortune 500 companies. Horvath and his family live in Indianapolis, Indiana. Julie A. Vincent, APR, has practiced public relations for 25 years. She has held management and spokesperson positions in several large publicly traded companies as well as run her own communications agency specializing in issues and crisis management, media training and marketing communications.