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Buying happiness: the emergence of consumer consciousness in English Canada

Available Formats:

  • Publisher:
    UBC Press, 2018
    Note: This book was purchased with support from the Government of Canada's Social Development Partnerships Program - Disability Component.

Details:

  • Date:
    Created
    2018
    Summary:

    The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness explores the ways that key public thinkers represented, conceptualized, and institutionalized new ideas about consumption. Liverant’s fresh approach connects the emergence and diffusion of these ideas with changes in political processes and social policy. As the figure of “the consumer” moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination.

    Original Publisher: [S.l.], UBC Press
    Language(s): English