Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the...
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- Author: Aaker, DavidSummary:
- Author: Turner, Ali Elizabeth ; Shindler, BobbySummary:
How did an ex-hippie chick Viet Nam War protester become a fierce soldier supporter, living in a combat zone in an increasingly unpopular war? From 2004 to 2007, Ali Elizabeth Turner had the chance of a lifetime to learn firsthand that...
- Author: Katleman-Prue, Laura ; Gass, AlanSummary:
READY TO END YOUR FOOD and WEIGHT WORRIES? If so, Skinny Thinking is for you. The only way to create a healthy relationship with food and stop battling with your weight is to change the way you think about food. This is the missing...
- Author: Lange, James ; Slott, EdSummary:
Millions of IRA and retirement plan owners have a feeling there is something they should be doing with their money but they don’t know what to do. They are also afraid of future tax increases and want to protect themselves. There are...
- Author: Brandau, J. K.Summary:
Murder! Mystery! Outrage! Victor Hall, young railway depot master, married to the strikingly older widow of his former employer, was shot dead in his store just hours after someone torched his competitor's business. The sheriff, state...
- Author: Evans, JeffSummary:
Inspirational Presence is an invitation to create a new generation of leaders who are willing to challenge their ways of seeing the world and the people within it. These leaders will be appreciative of the global implications of their...
- Author: Landrum, GeneSummary:
Sacrifice Tomorrow for Today and You'll have Destroyed Tomorrow! While America was landing on the moon, Japan was landing in our living room. One nation focused on the conquest of space; the other on the conquest of mass consumer...
- Author: Palmieri, RogerSummary:
By combining compelling prose, thought-provoking quotes and real-life stories with grounding exercises, Dream Big I Dare You: Better Yet I Double Dare You informs, entertains and persuades its readers to take their dreams seriously....
- Author: Fraser, Edie ; Spizman, RobynSummary:
Do Your Giving While You Are Living is an illuminating little book with a very big--and very timely—message. It inspires readers to embrace giving and to understand that the highest purpose in life is quite simple: doing for others....
- Author: Glasgow, MichaelSummary:
Her Murder was Brutal and Savage, and the Nicaraguan People want Someone to Pay! In 2005, Eric Volz moved to Nicaragua to pursue his dreams. By 2006, he was living the worst nightmare of his life. Twenty-five year old Eric Volz moved to...
- Author: Kelley, RichardSummary:
The Fitness Response addresses why a minority of individuals among us seems to consistently "get it right," while so many among us struggle with the problem of excess weight. In fact, a subset of our population thrives in pursuit of the...
- Author: Bone, Joyce ; Thomas, ChilliSummary:
An Entrepreneur is Born! Do you need flexibility to raise your children and income for the family budget? Tired of saying "No" to your family because of finances? Do you desire more out of your life? Thirty five millionaire moms share...
- Author: Fishman, Richard A. ; Werner, Charles P. ; Terzian, CarlSummary:
The Prosperity Game sets forth a four-step process for achieving success: find and develop your seed thought, determine and accept your calling, ground your calling in the world, and make the commitment. The authors have used spiritual...
- Author: De Coste, TwyllaSummary:
That the Lord May Whistle is a storybook framed in Bible verse that describes the importance of Shabbat/Sabbath, or the day of rest in the Lord. This unique explanation of the power of respect ultimately offers a resolution that is both...
- Author: Zhao, YuKongSummary:
Today, many American families are facing the economic fallout of global competition, a decline in education quality, the potential reduction of Social Security and Medicare benefits, and high oil prices. The answer to these problems can...
- Author: Davis, Adrian ; Brown, LesSummary:
In our increasingly digitized and fast-paced world, human relationships are often strained—sales relationships even more so. Sales professionals must navigate new challenges as they seek to develop meaningful relationships with buyers...
- Author: Goldman, Richard E.Summary:
Goldman maintains that luck is something a person creates with hard work, determination, and good timing. He highlights the achievements of the Baby Boomers and reveals how to design luck into one's life.
- Author: Cork, Stephen D.Summary:
Major Jennifer O’Shane is ordered by the President on a top secret assignment to INTERPOL and the Central Command of the U.S. military to take on a crime syndicate of unimaginable scale. The mission: destroy a giant international human...
- Author: DeAlto, RachelSummary:
Flirting comes naturally to some, but others often need a little practice before they feel confident approaching and engaging people they find attractive. Flirt Fearlessly provides a little pick me up, and reminds readers that they have...
- Author: Rudolph, Charisse J.Summary:
The Secret Daydream for College Students (The Guide for Surviving Conflict) is a book that teaches college age students how to live their daydreams and get through the obstacles that can sometimes get in the way. It is a spiritual and...