Learn to make every moment a once-in-a-lifetime experience with this definitive guide to the Japanese art of ichigo ichie (pronounced itchy-GO itchy-A), from the bestselling authors of Ikigai. When we dwell on the past or focus on the future, we never fully experience what is happening in the present. Yet every moment in our life happens only once, and if we let it slip away, we lose it forever-an idea that the Japanese call ichigo ichie, which literally means, "What we are experiencing now will never happen in the same way again." Originating with a sixteenth-century master of the Japanese tea ceremony, ichigo ichie has its roots in Zen Buddhism. In The Book of Ichigo Ichie, the bestselling authors of Ikigai apply this age-old concept to modern life, showing us how to appreciate the unique and evanescent human dimension of every lived experience, how to experience joy, beauty, and connection with others, and, by recognizing that every moment is magical, how we can make every moment the best of our life.