"Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment."--Open...
Always Available Titles
- Summary:
- Author: ABT CollaborativeSummary:
"An introduction to creating electronic presentations using Microsoft PowerPoint 2010."--BCcampus website.
Resource URLs: - Author: Stull, Roland B.Summary:
"The author designed this book for students and professionals who want to understand and apply basic meteorological concepts, but who don't need to derive equations. To make this book accessible to more people, the author converted the...
- Author: Soderberg, TimothySummary:
"A free, open-access organic chemistry textbook in which the main focus is on relevance to biology and medicine. This is a PDF version of a wiki project called Chemwiki at the University of California, Davis. There are also...
- Author: Chandler, Susan, Donner, SueSummary:
"The "OER Toolkit for Trades Instructors: Adopting an Open Education Resource & Integrating it into a Trades Course" illustrates a snapshot of the OER adoption process. This Toolkit is designed to answer questions posed by BC Trades...
- Author: Hilton, JohnSummary:
"The OER Research Toolkit is comprised of the OER Research Guidebook and several additional resources. The purpose of this guidebook is to provide ideas for how individual faculty members and those who support them (e.g., librarians,...
- Author: Lowey, Susan E.Summary:
"Nursing Care at the End of Life: What Every Clinician Should Know should be an essential component of basic educational preparation for the professional registered nurse student. Recent studies show that only one in four nurses feel...
- Author: DiBiase, DavidSummary:
"The purpose of this text is to promote understanding of the Geographic Information Science and Technology enterprise (GIS&T, also known as "geospatial")"--BC Campus website.
- Author: Stebbins, SusanSummary:
"Native Peoples of North America is intended to be an introductory text about the Native peoples of North America (primarily the United States and Canada) presented from an anthropological perspective. As such, the text is organized...
- Author: Dunn, Alexander, Ott, WalterSummary:
"This is a textbook (or better, a workbook) in modern philosophy. It combines readings from primary sources with two pedagogical tools. Paragraphs in italics introduce figures and texts. Numbered study questions (also in italics) ask...
- Summary:
"Modern Pastry and Plated Dessert Techniques is one of a series of Culinary Arts books developed to support the training of students and apprentices in British Columbia's food service and hospitality industry. Although created with the...
- Author: O'Sullivan, PeggySummary:
"This Microbiology textbook, adapted from the Boundless version, is intended to provide health care professionals with a working knowledge of infectious disease. Much of the book is devoted to the structure/function relationships in...
- Author: John, A. Andrew, Cooper, RussellSummary:
"The intended audience of the textbook is first-year undergraduates taking courses on the principles of macroeconomics and microeconomics. Many may never take another economics course. We aim to increase their economic literacy both by...
- Author: Zhang, Zhiyi, Shafer, Douglas S.Summary:
"This book is meant to be a textbook for a standard one-semester introductory statistics course for general education students.Over time the core content of this course has developed into a well-defined body of material that is...
- Summary:
"This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry...
- Author: Burnett, JohnSummary:
"Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly...
- Summary:
"In all civilized nations, attempts are made to define and buttress human rights. The core of the concept is the same everywhere: Human rights are the rights that one has simply because one is human. They are universal and equal. The...
- Author: Pulos, Elizabeth, Jimenez, Guillermo C.Summary:
"This textbook provides an innovative, internationally-oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies in- volving companies and countries around the world, the...
- Summary:
"First aid is the provision of immediate care to a victim with an injury of illness, usually effected by a lay person, and performed within a limited skill range. First aid is normally performed until the injury or illness is...
- Author: Moist, ShannonSummary:
"The Faculty OER Toolkit is intended as an introductory guide for faculty interested in incorporating Open Educational Resources (OER) into their teaching practice. Beginning with a definition of OER, reasons to use OER, and online...