- Author: Lakoff, GeorgeContributor: Wilson, George K.Edition: UnabridgedDate:,Created2011Copyrighted2005Summary:
Author George Lakoff, who has become a key advisor to the Democratic Party, asserts that the Republican Party has enjoyed recent success because of the way it expertly "frames" the issues. Using carefully chosen terminology like "tax relief" and "family values," conservatives have cast themselves in a positive light and convinced many Americans to vote against their true beliefs. Now Lakoff shows how progressives can beat conservatives at their own game.Contents:
Original Publisher: Prince Frederick, Md., [Prince Frederick, Md.], Recorded Books, [Distributed by] OneClick DigitalLanguage(s): EnglishISBN: 9781449893071
- Theory & application
- Framing 101
- Right wing power grab
- What's in a word?
- Metaphors of terror
- Metaphor and war, again
- Betrayal of trust : beyond lying
- From theory to action
- What the right wants
- What unites progressives
- How to respond to conservatives.