Dan Hogg is thrilled when his uncle offers him work at a food fair. He wants money to hire a professional trainer to help him with his scrawny physique. Dan’s excitement vanishes when he learns that the job involves dressing up in a hotdog costume. Every dark cloud has its silver lining, he discovers, when he, or rather Frank Lee Better, his mascot persona, gains the admiration of a pretty girl names Brooke. The attention is great until Dan finds himself under attack.