At first, Lanny Hooch thinks the sign at the gas station is a practical joke: "Unleaded $0.12 per gallon for the Redeemed--$6.66 for everyone else." At McDonald's, he notices crosses on the employees' lapels and french fries--renamed McScriptures--embossed with Bible verses. And he wonders why everyone calls him 'Mr. P." But when he detects changed lyrics in the oldies tunes blaring from his car radio, he realizes something is seriously wrong. The Beatles never sang about wanting to hold someone's tithe! And then there's the huge reward for his capture and conversion.