Publisher:John Wiley & Sons, Inc., 2012Note: This book was purchased with support from the Government of Canada's Social Development Partnerships Program - Disability Component.
- Edition: 2 ed.Date:Created2012Summary:
Ten minibooks cover all you need to know about search engine optimization Search engine optimization (S.E.O.) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international S.E.O., how to optimize servers for S.E.O. and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details and tricks of S.E.O. Coverage devotes time to topics like keyword strategy, competitive positioning, S.E.O. web design, search marketing and more. You'll also look at how search engines work and how to create content, link, optimize the foundations and analyze results. This book: *Details the capabilities and benefits of search engine optimization (S.E.O.) for gauging the success of online promotional tactics and tools *Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning and more *Walks you through working with S.E.O. web design, creating content, linking, optimizing the foundations and analyzing results *Touches on topics not covered anywhere else, including international S.E.O. and optimizing servers for S.E.O. Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of S.E.O. today.Subject(s): Web search engines | Internet marketing | Web sites--Design | Web sites--Marketing | Internet advertisingOriginal Publisher: Hoboken, NJ, John Wiley and Sons IncorporatedLanguage(s): EnglishISBN: 9781118119136