Looking for a marketing book that... Tells it like it is? ...Can help you keep up in an ever changing world? ...Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers all aspects of marketing...
Economics
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Author:Bailin, Larry, Beckwith, HarrySummary: -
Author:McKenzie, StephenSummary:Mindfulness isn’t anything that we think; it’s what we don’t think. Mindfulness isn’t something that other people do; it’s something that we all do. Mindfulness is an ancient, life-enhancing, healing technique that can help us remember...
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Author:Epstein, Marc J., Yuthas, KristiSummary:The world is beset with enormous problems. And as a nonprofit, NGO, foundation, impact investor, or socially responsible company, your organization is on a mission to solve them. But what exactly should you do? And how will you know...
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Author:Prescott-Willis, SherrySummary:Think you're ready to market your product or service—think again... don't take another step until you read this book! Most marketing books give you a formula for how to market your stuff, or they give you ideas, sometimes really good...
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Author:Girard, Scott L., O'Keefe, Michael F., Price, Marc A.Summary:You may be a one-person band, the only manager in your company, or the manager of other managers in a larger company. Whatever size your business, having a strong grounding in the thinking and practices ofeffective managers and leaders...
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Author:Loehr, Anne, Kaye, JezraSummary:Who changed the rules of business? It's a different game now. In an increasingly globally diverse workforce, it’s vitally important that leaders understand their team inside and out. This takes a new toolbox of skills for the 21st...
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Author:Nevaer, LouisSummary:Hispanics are the largest minority group and the fastest growing demographic in the United States—they are already 15% of the population and 22% of the workforce, and it’s estimated that by 2050 those numbers will go up to 36% and 55%....
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Author:Mintzberg, HenrySummary:One of our most distinguished scholars offers a bold new view of the theory and practice of effective management. Named one of the best management books of 2009 by strategy+business magazine, the Toronto Globe and Mail and Library...
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Author:Epstein, Marc J., Buhovac, Adriana Rejc, Elkington, John, Leonard, Herman B. "Dutch"Summary:Most companies today have some commitment to corporate social responsibility, but implementing these initiatives can be particularly challenging. While a lot has been written on ethical and strategic factors, there is still a dearth of...
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Author:Ventrice, Cindy, Levering, RobertSummary:In this thoroughly updated and expanded edition of the bestselling guide (over 20,000 of the 1st edition sold) to employee recognition, author Cindy Ventrice explores how managers need to adapt their recognition strategies to deal with...
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Author:Axelrod, Wendy, Coyle, JeannieSummary:Despite considerable investment in resources and tools, many companies struggle to meet the demand for the talent they require. Make Talent Your Business gets to the heart of the matter: Managers themselves are in the best position to...
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Author:Hawkins, CharlieSummary:Meetings should drive results. Instead they drive most people crazy! Make Meetings Matter will help you rethink the role of meetings in your organization, and enable you to: -Avoid unnecessary and useless meetings -Reinvent your...
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Author:Pastin, MarkSummary:People are often skeptical that there is anything they can do to raise society’s ethical level. Mark Pastin begs to differ. We can make a difference, and we don’t need ethics “experts” to tell us what to do. He argues that we all have...
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Author:Laszlo, ErvinSummary:We live in the midst of one of the greatest technological revolutions in history, an era of deep-seated transformation—a macroshift in civilization, says preeminent scholar and futurist Ervin Laszlo. Its signs and manifestations are all...
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Author:Goldman, Richard E.Summary:Goldman maintains that luck is something a person creates with hard work, determination, and good timing. He highlights the achievements of the Baby Boomers and reveals how to design luck into one's life.
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Author:Love, Trish, Randell, KeithSummary:Love to Grow offers you the specific ingredients needed to permanently improve your business or personal results. You will learn how to identify your individual money style, the seven steps to wealth creation, and how to manage business...
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Author:Kaye, Beverly, Jordan-Evans, SharonSummary:Whether for fear of an uncertain economy or reluctance to deal with the inevitable stresses of looking for work, many people feel unwilling or unable to change jobs. So they simply "quit on the job." They disengage, produce...
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Author:Kaye, Beverly, Jordan-Evans, SharonSummary:NEW EDITION, REVISED AND UPDATED Since employees who walk out the door cost their companies up to 200 percent of their annual salaries to replace, retention is one of the most important issues facing businesses today. And with so many...
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Author:Berg, KarenSummary:Loud and Clear is essential for everyone who needs to know how to get what he or she wants from anyone. Whether you need to get a message through to an employer, team, committee, your staff, your neighbor, teacher, student, or spouse,...
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Author:Rosenstein, Bruce, Hesselbein, FrancesSummary:For Peter Drucker, one of the most influential thinkers of modern times, the secret was “living in more than one world”—enjoying a diverse set of interests, activities, acquaintances, and pursuits. Drucker was able to do this despite...
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