Create a mutually beneficial partnership between nonprofit and for-profit enterprises. Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog...
Nonprofit organizations--Marketing
- Author:Waters, Joe, MacDonald, JoannaSummary:
- Author:Levy, MicheleSummary:
Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get?? * Can everyone in your organization explain how all the pieces (programs and services) fit together?? * Do you...