The authors reveal the secrets to reputation maintenance and crisis management in the new media world, based on extensive case studies of both near-penniless start-ups and multibillion-dollar corporations.
Publicity
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Author:Seitel, Fraser P., Doorley, JohnSummary: -
Author:Burke, ZoeSummary:Meet Annabelle Starkey. A shrewd, sweet, and sexy Stephanie Plum without the Jersey girl attitude. She’s a one-man kind of girl who loves hats and shoes. Annabelle also loves movies. She can’t help but wonder why her own life doesn’t...
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Author:Franklin, Emily, Halpin, BrendanSummary:Two popular television stars who dislike each other intensely must pretend to be a couple for publicity purposes, and when the truth is discovered their relationship goes through many changes.
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Author:Kleiman, Jessica, Cooper, Meryl WeinsaftSummary:In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a...
