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Business communication for success

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  • Contributor: University of Minnesota Libraries Publishing; BC Open Textbook Project; BCcampus
    Date:
    Created
    2015
    Summary:

    Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.

    Contents:
    • Ch. 1. Effective business communication
    • Ch. 2. Delivering your message
    • Ch. 3. Understanding your audience
    • Ch. 4. Effective business writing
    • Ch. 5. Writing preparation
    • Ch. 6. Writing
    • Ch. 7. Revising and presenting your writing
    • Ch. 8 Feedback in the writing process
    • Ch. 9. Business writing in action
    • Ch. 10. Developing business presentations
    • Ch. 11. Nonverbal delivery
    • Ch. 12. Organization and outlines
    • Ch. 13. Presentations to inform
    • Ch. 14. Presentations to persuade
    • Ch. 15 Business presentations in action
    • Ch. 16. Intrapersonal and interpersonal business communication
    • Ch. 17. Negative news and crisis communication
    • Ch. 18. Intercultural and international business communication
    • Ch. 19. Group communication, teamwork, and leadership.
    Original Publisher: Minneapolis, University of Minnesota Libraries Pub.
    Language(s): English
    ISBN: 9780982361856, 0982361858
    Collection(s)/Series: BC Open Textbooks