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Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

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  • Author: Handley, Ann; Chapman, C. C.
    Contributor: Gildan Media Corporation; Recorded Books, LLC.
    Date:
    Created
    2011
    ,
    Copyrighted
    2011
    Summary:

    A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

    Genre:
    Business and economics
    Subject(s): Design | Internet marketing | Social media | Web sites
    Original Publisher: Prince Frederick, MD, [Prince Frederick, Md.], Recorded Books, [Distributed by] OneClick Digital
    Language(s): English
    ISBN: 9781464022265