Facebook. The leading social media tool of our time. Guerrilla Marketing. Closing the communication gap in effective and innovative ways. Many businesses are desirous of running a successful Facebook marketing campaign. And why not—there is a natural partnership between Facebook and Guerrilla Marketing everybody wants to ride on. Despite the enormous potential between Facebook and Guerrilla marketing, not many Facebook marketing campaigns have been successful, or have met marketing goals. Guerrilla Facebook Marketing offers entrepreneurs, business owners and marketers step-by-step Facebook-specific techniques on how to launch and sustain Facebook campaigns the guerrilla way: (a) low-cost, (b) clear and (c) concise. The techniques are easy to adopt and are flexible: they can be applied to increase the effectiveness of any Facebook marketing campaign for any business.