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Introducing marketing

Details:

  • Author: Burnett, John
    Contributor: BC Open Textbook Project; BCcampus
    Date:
    Created
    2011
    Summary:

    "Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products."--BCcampus website.

    Subject(s): Marketing | Textbooks
    Original Publisher: [Athens, Georgia?], Global Text
    Language(s): English
    Collection(s)/Series: BC Open Textbooks