This book reveals how ordinary people at every level are transforming their businesses and communities. By working collaboratively across boundaries, they are exploring and putting into place unprecedented solutions that move beyond just being "less bad" to creating pathways that will enable us to flourish in an increasingly interdependent world. Among the stories told are the evolution of Sweden's "Green Zone", Alcoa's water use reduction goals, GE's ecoimagination initiative, and Seventh Generation's decision to shift some of their advertising to youth-led social change programs.