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The New NDP : Moderation, Modernization, and Political Marketing

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  • Publisher:
    UBC Press, 2019
    Note: This book was purchased with support from the Government of Canada's Social Development Partnerships Program - Disability Component.

Details:

  • Author: McGrane, David
    Date:
    Created
    2019
    Summary:

    The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success - becoming the official opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the third-party spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.

    Original Publisher: [S.l.], UBC Press
    Language(s): English