Beginning with "you must be crazy," serial entrepreneur and angel investor Barry J. Moltz offers the true insider's scoop on new business start-ups. With doses of irreverence and humor, the return-to-basics guide focuses on what comes before the bottom line. Addressing passion--the ultimate entrepreneurial fuel--relationships, failure, and authenticity, Moltz incorporates stories from his colleagues and shows what it takes to integrate personal and professional life to achieve the highest satisfaction.