Most people do not know what their I.D. is. No, not their identification, but their Intentional Difference. Eighty-five percent of what we are capable of doing, most other people can do just as well. Ten percent of what we are capable of doing, some others can be trained to do. But five percent of what we are capable of doing, only we can do the way we do it. This is our Intentional Difference. If we spent 95 percent of our time in our five percent, we would change the world while increasing our own level of success. Your Intentional Difference is the key  and this book will show you how to identify what it is, how to own it, and then how to apply it to your daily activities so that it becomes a habit, so that you can live more frequently, and more consciously, in your five percent zone.