Godin shows business-minded individuals how the principle of the Purple Cow works. It is built around the premise that consumers have seen enough brown cows and they are tired of the same old,...
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Author: Godin, SethSummary:Genre: Self-help publications -
Author: Godin, SethSummary:American Express could have become PayPal, but they watched the opportunity go by. FedEx uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for...
Genre: Business and economics