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Meatball sundae

Available Formats:

  • Running Time: 04:51 hrs
    Narrator: the author
    Publisher:
    HighBridge Audio, 2018
    Note: This book was purchased with support from the Government of Canada's Social Development Partnerships Program - Disability Component.

Details:

  • Author: Godin, Seth
    Contributor: HighBridge Audio (Firm)
    Date:
    Created
    2011
    Summary:

    American Express could have become PayPal, but they watched the opportunity go by. FedEx uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a Web site's home page anymore; they go in the back door, to just the place Google sent them.
    New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
    In his trademark style - clear, accessible, jargon-free - and full of real-life examples, Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.

    Original Publisher: Minneapolis, [Prince Frederick, Md.], HighBridge Co., [Distributed by] OneClick Digital
    Language(s): English
    ISBN: 9781598875164, 1598875167