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Target marketing

  • Meatball sundae
    Author:
    Godin, Seth
    Summary:

    American Express could have become PayPal, but they watched the opportunity go by. FedEx uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the...
  • Childhood under siege : how big business targets children
    Author:
    Bakan, Joel
    Summary:

    In the tradition of Jessica Mitford’s The American Way of Death, an eye-opening work of investigative journalism that challenges our common wisdom about pregnancy, childbirth, and the first year of a baby’s life, showing how the mother...
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