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Childhood under siege : how big business targets children

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  • Author: Bakan, Joel
    Edition: 1st Free Press hardcover ed.
    Date:
    Copyrighted
    2011
    Summary:

    In the tradition of Jessica Mitford’s The American Way of Death, an eye-opening work of investigative journalism that challenges our common wisdom about pregnancy, childbirth, and the first year of a baby’s life, showing how the mother and child’s wellbeing are often undermined by corporate profit margins and the private interests of the medical community.

    Contents:
    • The century of the child
    • Whack your soul mate and boneless girl
    • The new curriculum of childhood
    • Prescriptions for profit
    • Pom-poms for pills
    • A dangerous and unnatural experiment
    • Precautionary tales
    • In our own backyard
    • Race to nowhere
    • Narrowing minds.
    Genre:
    Medicine, health and fitness, Business and economics
    Subject(s): Child consumers | Child welfare | Corporations | Moral and ethical aspects | Target marketing
    Original Publisher: New York, Toronto, Free Press, Allen Lane
    Language(s): English