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Marketing--Social aspects

  • Social media commerce for dummies
    Author:
    Collier, Marsha
    Summary:

    Capture customers and sales with social media commerce. Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and...
  • Meatball sundae
    Author:
    Godin, Seth
    Summary:

    American Express could have become PayPal, but they watched the opportunity go by. FedEx uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the...
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