...marketing decisions have long term consequences both positive and negative and must be deployed with diligence. The Structures for Strategy Marketing Plan is a strategy-crafting tool ideal for market management planning. This formula...
Marketing--Management
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Author:Munro, Allen H.Summary: -
Author:Schenk, Barbara FindlaySummary:Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive...
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Author:Godin, SethSummary:American Express could have become PayPal, but they watched the opportunity go by. FedEx uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the...
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Author:Levinson, Jay Conrad, Neitlich, AndrewSummary:Guerrilla Marketing for Coaches provides the first practical guide on the market for coaches who want to fill their practice with desirable clients, and then build a firm that generates wealth. Readers of this book will know exactly...
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Author:Deo, MarkSummary:Deo assembles 14 precepts which allow marketers to put into practice a new philosophy toward attracting clients, winning team cooperation, and building network business affiliates.
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Billion-dollar branding : brand your small business like a big-business and make great things happenAuthor:Parker, Honey, Parker, Blaine, Lakhani, DaveSummary:Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company’s image in such a way that the customer...
