...marketing decisions have long term consequences both positive and negative and must be deployed with diligence. The Structures for Strategy Marketing Plan is a strategy-crafting tool ideal for market management planning. This formula...
Marketing--Management
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Author:Munro, Allen H.Summary: -
Author:Schenk, Barbara FindlaySummary:Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive...
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Author:Godin, SethSummary:American Express could have become PayPal, but they watched the opportunity go by. FedEx uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the...
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Author:Levinson, Jay Conrad, Neitlich, AndrewSummary:Guerrilla Marketing for Coaches provides the first practical guide on the market for coaches who want to fill their practice with desirable clients, and then build a firm that generates wealth. Readers of this book will know exactly...
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Author:Khoury, Majid, Huynh, Adeline, Lee, Sabre Pictou, Thompson, Sonia, Tsang, TammySummary:This book demystifies Inclusive Marketing, so marketers of all career stages, experience levels, skillsets and specializations can apply it in their daily work. Offering an accessible yet thorough introduction, the authors weave...
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Author:Deo, MarkSummary:Deo assembles 14 precepts which allow marketers to put into practice a new philosophy toward attracting clients, winning team cooperation, and building network business affiliates.
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Billion-dollar branding : brand your small business like a big-business and make great things happenAuthor:Parker, Honey, Parker, Blaine, Lakhani, DaveSummary:Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company’s image in such a way that the customer...
