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Publisher:Morgan James Publishing, 2012Note: This book was purchased with support from the Government of Canada's Social Development Partnerships Program - Disability Component.
Details:
- Author: Parker, Honey; Parker, Blaine; Lakhani, DaveDate:Created2012Summary:
Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center.
Genre:Subject(s): Marketing--Management | Branding (Marketing) | Advertising | Brand name products | EconomicsOriginal Publisher: [s.l.], Morgan James PublishingLanguage(s): EnglishISBN: 9781614482734