NEW EDITION, REVISED AND UPDATED In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of...
Brand name products
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Author:McNally, David, Speak, KarlSummary: -
Author:MacNabb, MattSummary:We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they're all around us. What most of us don't know is...
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Billion-dollar branding : brand your small business like a big-business and make great things happenAuthor:Parker, Honey, Parker, Blaine, Lakhani, DaveSummary:Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company’s image in such a way that the customer...
