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A secret history of brands : the dark and twisted beginnings of the brand names we know and love

Available Formats:

  • Running Time: 06:30 hrs
    Narrator: Matt Godfrey
    Publisher:
    Tantor Media, Inc., 2021
    Note: This book was purchased with support from the Government of Canada's Social Development Partnerships Program - Disability Component.
  • Accessibility:
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    Certified Accessible By: National Network for Equitable Library Service
    Running Time: 06:31 hrs
    Narrator: Matt Godfrey
    Publisher:
    BC Libraries Cooperative, 2023
    Note: This book was produced with support from the Government of Canada's Social Development Partnerships Program - Disability Component

Details:

  • Author: MacNabb, Matt
    Contributor: Godfrey, Matt
    Date:
    Created
    2021
    Summary:

    We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel and BMW among others. Explore the mystery of the cocaine content of Coca-Cola, the Hitler-Henry Ford connection and why Bayer is famous for asprin, but began their journey with Heroin, and how Kellogg's Corn Flakes were crafted to deter sexual arousal. Thoroughly researched, MacNabb details firsthand conducted interviews alongside fairly weighed research to present the decisive view of brands histories that you haven't heard of yet.

    Original Publisher: [United States], Tantor Media, Inc.
    Language(s): English
    ISBN: 9781666176476, 1666176478