...marketing decisions have long term consequences both positive and negative and must be deployed with diligence. The Structures for Strategy Marketing Plan is a strategy-crafting tool ideal for market management planning. This formula...
Branding (Marketing)
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Author:Munro, Allen H.Summary: -
Author:Munro, Allen H.Summary:...branding decisions have long term consequences both positive and negative and must be deployed with diligence. The Structures for Strategy: The Branding Plan is a strategy-crafting tool ideal for brand management planning. This...
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Author:Chritton, SusanSummary:Learn how to create and maintain your personal brand. With the help of this guide, you'll establish a professional presence and personal brand identity to keep yourself distinguished in the business world.
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Author:Tyree, OmarSummary:Ivan David is an accountant slowly growing fed up with his rich, spoiled clientele. He has a plan to promote business networking parties, but when he meets local diva Lucina Gallo, his simple plan becomes more trouble than it's worth....
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Author:Blackmore, TimSummary:Gorgeous War argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist but also the forerunner of contemporary brand identity. When the United States military tried to...
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Author:Levy, MicheleSummary:Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get?? * Can everyone in your organization explain how all the pieces (programs and services) fit together?? * Do you...
- Author:Vincent, LaurenceSummary:
Vincent delivers proven, repeatable practices to help any business establish a genuine brand identity. Using case studies from established brand leaders such as American Express, Apple, Virgin, and others, Vincent shows how delivering...
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Author:McNally, David, Speak, KarlSummary:NEW EDITION, REVISED AND UPDATED In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of...
- Author:Khoury, Majid, Huynh, Adeline, Lee, Sabre Pictou, Thompson, Sonia, Tsang, TammySummary:
This book demystifies Inclusive Marketing, so marketers of all career stages, experience levels, skillsets and specializations can apply it in their daily work. Offering an accessible yet thorough introduction, the authors weave...
- Author:Whitehead, ColsonSummary:
A small Midwestern town is having an identity crisis--should they have a new techno-savvy name or a name honoring the freedmen who founded the town? Or is the current name just fine? They call in a professional naming consultant, famous...
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Author:Aaker, DavidSummary:Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the...
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Billion-dollar branding : brand your small business like a big-business and make great things happenAuthor:Parker, Honey, Parker, Blaine, Lakhani, DaveSummary:Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company’s image in such a way that the customer...
