Searls foretells a looming shift in which consumer intent will drive sales. As customers gain the ability to customize and package services to fit their needs, only those organizations ready for this fundamental change will thrive.
Consumers' preferences
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Author:Searls, Doc.Summary: -
Author:Slee, TomSummary:We live in a culture of choice. But, in an age of corporate dominance, our freedom to choose has taken on new meaning. Upset with your local big box store? Object to unfair hiring practices at your neighbourhood fast food restaurant?...
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Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by...
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Schmitt combines his extensive business knowledge with the latest discoveries in positive psychology to create three unique approaches sure to turn casual buyers into devoted fans. Using these methods, marketers, brand managers, and...
