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The intention economy : when customers take charge

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  • Author: Searls, Doc.
    Contributor: Gildan Media Corporation; OneClick Digital (Firm); Recorded Books, LLC.
    Edition: Unabridged
    Date:
    Created
    2012
    ,
    Copyrighted
    2012
    Summary:

    Searls foretells a looming shift in which consumer intent will drive sales. As customers gain the ability to customize and package services to fit their needs, only those organizations ready for this fundamental change will thrive.

    Genre:
    Business and economics
    Subject(s): Consumers' preferences | Customer relations | Customer services | New products
    Original Publisher: Prince Frederick, MD, Recorded Books
    Language(s): English
    ISBN: 9781470333928