Searls foretells a looming shift in which consumer intent will drive sales. As customers gain the ability to customize and package services to fit their needs, only those organizations ready for this fundamental change will thrive.
New products
-
Author:Searls, Doc.Summary: -
Author:Kaplan, Soren, Goldsmith, MarshallSummary:How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did OpenTable come to be? What makes one company thrive while others languish in mediocrity? There’s no doubt hard work is involved, but Soren Kaplan shows...
- Author:Kim, W. Chan, Mauborgne, RenéeSummary:
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a...
