The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar...
Customer relations
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Author:Baer, JaySummary: - Author:Reichheld, Frederick F.Summary:
In this revised and updated edition of his best-seller, Reichheld and his colleague Rob Markey detail how business leaders have taken their principles and shifted the market paradigm for years to come. Listeners will learn how to become...
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Author:Whitney, Diana, Trosten-Bloom, Amanda, Cooperrider, DavidSummary:The Power of Appreciative Inquiry describes the internationally embraced approach to organizational change that dramatically improves performance by engaging people to study, discuss, and build upon what’s working – strengths – rather...
- Author:Searls, Doc.Summary:
Searls foretells a looming shift in which consumer intent will drive sales. As customers gain the ability to customize and package services to fit their needs, only those organizations ready for this fundamental change will thrive.
- Author:Dixon, Matthew, Adamson, BrentSummary:
The authors demonstrate that the best salespeople don't just build relationships. Instead, they challenge customers by approaching them with unique insights, tailoring sales messages to specific objectives, and, when necessary, pushing...
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Author:Conlow, Rick, Watsabaugh, DougSummary:Are you worried that your customers are trying to survive tough times by seeking better deals from your competitors? Are you having an even tougher time finding new customers for your product or service? Superstar Customer Service...
- Author:Brogan, ChrisSummary:
Brogan offers 100 ways to tap into social media for a more profitable business.
- Author:Toister, JeffSummary:
Toister breaks new ground, not by offering another set of tired tactics, but by getting at the root of why employees aren't delivering the service they should. With this knowledge--and Toister's corrective actions--businesses can reap...
- Author:Freese, Thomas A.Summary:
Freese shows listeners how to separate themselves and their offerings from all the noise in the marketplace by selling themselves first.
- Author:Goldman, JeremySummary:
Goldman shows that such tools as Facebook, Twitter, LinkedIn, Google+, and Instagram can be invaluable components of any company's business strategy--and then Goldman reveals the secrets to leveraging social media for maximum...
- Author:Burg, BobSummary:
The authors apply the lessons of the parable "The go-giver" to real-world situations.
- Author:Stanley, ColleenSummary:
Stanley illustrates how sales professionals can increase empathy and better restrain impulses for increased success in the field. She also profiles a number of top sales performers and shows how they employ EI in their day-to-day lives...
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Author:Hanlon, Martha, Williams, Chris, Levinson, Jay ConradSummary:The goal of Customers Are the Answer to Everything is to show each individual business how they can find customers suited for them and—even better—how their ideal customers can find them. The book content is unique and appealing, and...
