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The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world

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  • Author: Reichheld, Frederick F.
    Contributor: Dixon, Walter; Gildan Media Corporation; Recorded Books, LLC.; Markey, Rob.; Reichheld, Frederick F.
    Edition: Rev. and expanded ed.
    Date:
    Created
    2012
    ,
    Copyrighted
    2011
    Summary:

    In this revised and updated edition of his best-seller, Reichheld and his colleague Rob Markey detail how business leaders have taken their principles and shifted the market paradigm for years to come. Listeners will learn how to become a Net Promoter and how to use Reichheld's tested techniques to draw customers in and keep them coming back for more.

    Genre:
    Business and economics
    Subject(s): Consumer satisfaction | Customer loyalty | Customer relations | Employee loyalty | Employee motivation | Leadership | Success in business
    Original Publisher: Prince Frederick, MD, Recorded Books
    Language(s): English
    ISBN: 9781464026553