Verbal Judo is the classic guide to the martial art of the mind and mouth that can help you defuse confrontations and generate cooperation.
Persuasion (Psychology)
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Author:Thompson, George J., Jenkins, Jerry B.Summary: -
The Underdog Edge : How Ordinary People Change the Minds of the Powerful...and Live to Tell About ItAuthor:Showalter, AmySummary:We all have occasions in which we want or need to persuade someone of greater clout, prestige or authority to see things our way. Many influence books address peer influence and downward influence (leadership). This book is unique...
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Author:O'Reilly, TerrySummary:The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite, and irrepressibly irreverent, The Age of...
- Author:Lakhani, DaveSummary:
Persuasion expert Dave Lakhani breaks down this complicated process into easy-to-use steps, teaching the listener how to persuade, not merely manipulate. Persuasion is key to every aspect of sales, marketing, and negotiation. This...
- Author:Mortensen, Kurt W.Summary:
Mortensen reveals the specific skills, traits, and attributes associated with charisma that you can learn, develop, and master.
- Author:Qubein, Nido R.Summary:
The author tells how to get people to pay attention, break through communication barriers, listen perceptively, target results, give an effective speech, and more.
- Author:Gupta, SuneelSummary:
No one ever makes it alone. But how can some people get investors to back their ideas while others, often with better ideas, fall flat? Drawing from his own business experience, countless interviews with some of tech's biggest...
