Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic. * Covers search engine basics to help you get started * Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management * Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results * Explains how to use link popularity in order to boost rankings * Zeroes in on advertising your site by using pay-per-click options Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.