Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog...
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Auteur: Barlow, Janelle, Maul, DiannaSommaire: -
Auteur: Barlow, Janelle, Peter, Peta, Barlow, LewisSommaire:Smart Videoconferencing is the first book to show people how to participate effectively in videoconferences, rather than just how to set them up. The authors show that just like traditional...
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Auteur: Barlow, Janelle, Møller, Claus, Hsieh, TonySommaire:The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried, but are instead valuable pieces of...
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Auteur: Barlow, Janelle, Stewart, PaulSommaire:Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding...