How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did OpenTable come to be? What makes one company thrive while others languish in mediocrity? There’s no doubt hard work is involved, but Soren Kaplan shows...
Diffusion of Innovations
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Auteur:Kaplan, Soren, Goldsmith, MarshallSommaire: -
Auteur:Ridley, MattSommaire:Building on his national bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience...
