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The $10 trillion prize captivating the newly affluent in China and India

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  • Author: Silverstein, Michael J.; Liao, Carol; Michael, David; Singhi, Abheek
    Contributor: Gildan Media Corporation; OneClick Digital (Firm); Recorded Books, LLC.; Pratt, Sean
    Edition: Unabridged
    Date:
    Created
    2013
    ,
    Copyrighted
    2013
    Summary:

    The authors provide a comprehensive examination of the value of middle-class consumers in China and India. By 2020, this group is expected to generate $10 trillion in annual revenue--far higher than that generated by consumers in the United States.

    Genre:
    Business and economics
    Subject(s): Affluent consumers | Attitudes | China | Consumers | India
    Original Publisher: Prince Frederick, MD, Recorded Books
    Language(s): English
    ISBN: 9781470346850