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AdWords for dummies

Available Formats:

  • Publisher:
    John Wiley & Sons, Inc., 2011
    Note: This book was purchased with support from the Government of Canada's Social Development Partnerships Program - Disability Component.

Details:

  • Author: Jacobson, Howie
    Edition: 1 ed.
    Date:
    Created
    2011
    Summary:

    AdWords lets every business—from eBay PowerSellers to Fortune 500 companies—create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

    Genre:
    Computer science, Business and economics, Instructional and educational works
    Subject(s): Google AdWords | Internet marketing
    Original Publisher: US, Wiley
    Language(s): English
    ISBN: 9781118051726