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Publisher:John Wiley & Sons, Inc., 2011Note: This book was purchased with support from the Government of Canada's Social Development Partnerships Program - Disability Component.
- Author: Jacobson, HowieEdition: 1 ed.Date:Created2011Summary:
AdWords lets every business—from eBay PowerSellers to Fortune 500 companies—create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's softwareOriginal Publisher: US, WileyLanguage(s): EnglishISBN: 9781118051726