Her name is Jessi Roberts, and her store is Cheekys. Starting with just 6 purses in inventory, Jessi turned Cheekys into a clothing and fashion accessories brand name with annual revenues of over $6 million. Best of all, she did it by adhering to old-fashioned values that she believed in, including always being kind, lifting up the next gal, and treating your employees and customers like family. Now Jessi is telling her personal story and sharing her guiding principles for life and business.