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The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets

Available Formats:

  • Running Time: 10:30 hrs
    Narrator: Erik Synnestvedt
    Publisher:
    Recorded Books, 2013
    Note: This book was purchased with support from the Government of Canada's Social Development Partnerships Program - Disability Component.

Details:

  • Author: Cooper, Brant
    Contributor: Gildan Media Corporation; OneClick Digital (Firm); Vlaskovits, Patrick; Ries, Eric; Synnestvedt, Erik
    Edition: Unabridged
    Date:
    Created
    2013
    ,
    Copyrighted
    2013
    Summary:

    Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience and then, simply make the vision real. But the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators and investors. It leads us to heartbreaking, costly and reventable failures in new product and venture development. This book moves us beyond this myth. It combines powerful customer insight, rapid experimentation and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet.

    Original Publisher: Prince Frederick, MD, [Prince Frederick, Md.], Recorded Books, [Distributed by] OneClick Digital
    Language(s): English
    ISBN: 9781470391867