The New American Millionaires centers on the stories of a number of high profile immigrant millionaires living and working in the United States. Through their story – and his own story- Dr. Ken reveals the specific qualities and attributes of the American millionaire. These qualities and attributes are then broken down into a series of action steps that an entrepreneur can take to put them on a path of similar success. This model and the strategies it entails are supported by Dr. Ken's own success story, along with nearly a decade of research and interviews with New American Millionaires.