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Unleash different : achieving business success through disability

Available Formats:

  • Running Time: 08:37 hrs
    Narrator: Wright, Braden
    Publisher:
    ECW Press, 2018
    Note: This book was purchased with support from the Government of Canada's Social Development Partnerships Program - Disability Component.
  • Running Time: 08:37 hrs
    Narrator: Braden Wright
    Publisher:
    ECW Press, 2018
    Note: This book was purchased with support from the Government of Canada's Social Development Partnerships Program - Disability Component.

Details:

  • Date:
    Created
    2018
    Summary:

    If you discovered a new market comprising 53% of the world's population, would you act to invest in it? There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing "nice to do" with "return on investment" allows market forces to take over and the world's leading brands to do what they do best: serve a market segment - in this case, the disability market. Business managers will come to understand how taking a charity-oriented approach to people with disabilities has failed, what action is required to capitalize on the world's biggest emerging market, and how their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent. Rich gives the reader a peek into how he rose from a Canadian school for "crippled children" to manage

    Original Publisher: Toronto, ECW Press
    Language(s): English