NNELS formats guide
- Author: Stevens, MarkContributor: Arkin, MichaelEdition: UnabridgedDate:,Created2011Copyrighted2003Summary:
Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away.Contents:
Subject(s): MarketingOriginal Publisher: Prince Frederick, Md., Recorded BooksLanguage(s): EnglishISBN: 9781449886943
- Why your marketing sucks
- Nothing happens until a sale is made
- Start with a blank page
- Make a spectacle of yourself or your company
- There are no one trick ponies
- Extreme marketing in action
- Ready, aim, fire!
- Pick the low-hanging fruit
- Don't go back to the office.